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New Product Development and Design & Development – What is the difference?

New Product Development and Design & Development are impressive titles that are often heard in business organizations. However, not everyone understands and knows these concepts well. So, what are Product Development and Design & Development? How are they different? Let’s find out.

What is New Product Development?

New Product Development is the activity to bring out a new product in the market. It means this product has never been manufactured in this company.

“New Product Development begins with realizing market opportunities for products, ending with the production, sale and distribution of products to customers.”

With this definition, it is clear that the scope of New Product Development is very wide. It almost covers the entire life cycle of the product, not just limited to the stages of drawing, calculating or testing.

Therefore, an engineer works in the Product Development department must not only have in-depth technical knowledge but also have diverse knowledge along with effective working skills and methods.

Motorola DynaTAC 8000x is the first handheld mobile phone on the world.
It’s Fundamentally New. Courtesy: Community.com.

In industrial production, profession product development process will help company make new products response standard and quality.

MES LAB has developed a complete Product Development process, based on the “Design Thinking” rule. It consists of the following steps:

  • Empathize
  • Define
  • Ideate
  • Prototype
  • Test

This philosophy has the following 4 characteristics:

  • Centered Human centered: User centered
  • Collaborative: Collaborate closely in the design process
  • Experimental: Promote prototyping and testing
  • Optimistic: Every problem can find a solution

What is Design & Development?

Design and Development has propose to find out description of the product’s design, chart its development within the context of production, marketing. More ever, it also create a development budget that will enable the company to reach its goals.

There are generally three areas you’ll cover in the development plan section:

  • Product development
  • Market development
  • Organizational development

The first step in the development process is setting goals for the overall development plan. From your analysis of the market and competition, most of the product, market and organizational development goals will be readily apparent.

Your goals should be quantifiable in order to set up time lines, directed so they relate to the success of the business, consequential so they have impact upon the company, and feasible so that they aren’t beyond the bounds of actual completion.

How are they different?

New product development begins with realizing market opportunities for products, ending with the production, sale and distribution of products to customers.Design and Development has propose to find out description of the product’s design, chart its development within the context of production, marketing.
Output is new product has never been manufactured in a company.This product is available so that engineer need to innovate and develop it. It can be Derivatives and Improvement.
New Product Development’s scope is narrower than Design and Development’s scope.Design and Development’s scope is wider than New Product Development’s
New Product Development inherent in product.Design and Development can be apply to website, service, etc.
New Product Development includes many steps so that it can take a long time.Because of available product so that engineer don’t have spend to much time.
The difference between New Product Development and Design & Development.

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