MES LAB supplies 3D model design service to virtual reality showroom

In the last few years, mobile technology, which has been growing quickly, is gradually replacing our use of laptops. Shopping online has become in demand and has more users than ever before, especially during the Covid-19.

Besides, the need of connection international commerce of companies has increased.

A large number of companies have sought a solution to change the way of marketing in the digital economy and taking advantage of technology to seek partners, developing new global market.

Consequently, company actually need a modern and attractive digital platform to enhance the customer experience, etc. Virtual reality showroom. is a effective solution can solve the above needs and expectations.

Online shopping trend increases more and more in the digital economy. Courtesy: vnecdn.

The role of virtual reality showroom the digital economy

A virtual showroom is the perfect way to showcase your products and services. Showcasing your portfolio in virtual reality gives customers the ability to discover and engage with your entire product range in a virtual space of your choosing. Clients can intuitively browse your offering, as well as explore and compare the variations, configurations and technical details available for each item.

Virtual reality 3D images simulating Toyota dealerships in the Philippines. Courtesy: Topbank.

Currently, virtual reality showrooms are used to:

  • Demonstrate exactly how your products will work to bring to truthfulness experience
  • Make a real splash with a virtual showroom at most important events and exhibitions. Some of them have changed to online to create virtual booths, such as: Canton Fair, Digital Fair 2020, etc.
  • Boost sales and marketing activities
  • Upload advertising videos on social network
  • Optimize the cost of renting the premises
  • Catch up with digital trends and useful backup method when epidemic events, natural disasters, etc. is long term

3D Model Design Services for virtual reality showroom

MES LAB is a company with extensive experience in Design, Reverse engineering and 3D modeling. We enough capacity to:

  • Process all kinds of 3D models and make 3D printing (depend on customer’s need)
  • Cooperate with our partners to implement the whole project of designing and building virtual reality showrooms
3D model of air conditioner products designed by PDMA. Photo: PDMA Lab.

So, we provide this service to different scale companies in order to help you build 3D models of products, integrate into virtual showroom. This is a solution to help them optimize costs, improve experience, and approach customers effectively.

If you have a need to design 3D models of products, design and build virtual reality showroom, please contact at:

  • Phone: (+84) 917 51 9900
  • Email:
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New Product Development and Research & Development – What is the Difference?

New Product Development and Research & Development are two concepts that often appear in the manufacturing sector. If we don’t understand clearly, we will be easily confused. In this post, we will clarify these two concepts and point out the differences between them.

In the some previous posts, we introduced obviously about New Product Development so that we only focus on Research & Development in this article.

If you are concert about New Product Development, please access this link:

What is Research Development?

Research and Development is often referred to as R&D. It seems to innovation activities carried out by businesses or governments to develop new products/services or improve products and services available.

Characteristics of Research and Development activities include:

  • Novelty: The results of the activity must be new discoveries or maybe unknown
  • Creativity: Based on initial unclear concepts and hypotheses.
  • Uncertain: The final outcome cannot be ascertained.
  • Systematic: Planned and budgeted for implementation.
  • Assignable and renewable: The activity can be transferred to another person, group, or business and the results remain the same.
R&D in medical to make up new medicine. Courtesy: nlspharma.

Research and Development is carried out in some main actions:

1. R&D market
A research usually begins with problem needs solving. Similarly, a new product or service will have to address the frustrations customers face with their current product, their future demand, etc. So, the R&D team needs to collect and Analysis of market information, customer needs.

For example: Collecting, learning and analyzing new trends that customers are interested in. Typically, this will be undertaken by marketing or sales personnel, even an outside specialized unit. Sometimes, the R&D department also directly explores the market to better understand customers.

2. R&D technology

The mission of Research & Development is finding new technologies, develop technologies with high applicability. Thereby, we can create new products with differentiated features. This task also includes “technological intelligence”.

For example: In 2007, Apple launched the iPhone with a multi-touch capacitive touch screen and became the most popular smartphone. Before that, Apple’s team has carefully researched this technology.

Multi-touch and touch keyboards have been developed by a Fingerworks company since the 2000s. Apple acquired this company in 2005, keep developing and optimizing technology in order to be suitable for iPhone.

iPhone 3 is a result of Apple after many years research multi-point capacitance technology. Courtesy: GenK.

3. R&D product
It aims to make improvements design, materials, uses, features, etc. based on existing technologies. Especially, this includes improving the finishing and packaging methods to save costs as well as convenience for users.

4. R&D Process

It can be improving, developing operating procedures, manufacturing processes, service processes, etc. The improvement of a successful process will contribute to bring productivity – higher efficiency for businesses.

For example: Some companies do in-depth research to develop and improve processes to apply suitably for each enterprise.

The relationship between Research & Development

Research Development
The goal is new idea, new method,
new technology, invention.
The goal is new product
It’s is difficult to deploy because Research is based on solid
technology foundation
It’s easy to deploy because of having available technology
A lot of investment costLow investment cost
Have to spend long timeHave to spend a short time
Bring out big valueBring out a small value
Out put isn’t reliableMain out put is product, service or relative something.
The relationship between Research & Development.

The difference between New Product Development and Research & Development?

New Product Design Research & Development
NPD need specialityR&D need deep speciality
NPD is wider than R&DR&D is narrower than NPD
NPD begins with realizing market opportunities for products, ending with the production, sale and distribution of products to
R&D only carries out technical design, includes: product idea, technology, technique project, concept, test.
Although NPD is more simple than R&D but NPD needs high-quality process with many steps.R&D have to carry out some steps.
NPD used R&D’s output (technology, component, etc.) to manufacture worked-out product.R&D seem to support action for NPD
Nowadays, NPD is more and more popular in over the world. Almost company has Product Development department.
Only some big companies operate in R&D sector to make a profit or serve manufacture strategic product.

The difference between New Product Development and Research & Development.

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