MES LAB supplies 3D model design service to virtual reality showroom

In the last few years, mobile technology, which has been growing quickly, is gradually replacing our use of laptops. Shopping online has become in demand and has more users than ever before, especially during the Covid-19.

Besides, the need of connection international commerce of companies has increased.

A large number of companies have sought a solution to change the way of marketing in the digital economy and taking advantage of technology to seek partners, developing new global market.

Consequently, company actually need a modern and attractive digital platform to enhance the customer experience, etc. Virtual reality showroom. is a effective solution can solve the above needs and expectations.

Online shopping trend increases more and more in the digital economy. Courtesy: vnecdn.

The role of virtual reality showroom the digital economy

A virtual showroom is the perfect way to showcase your products and services. Showcasing your portfolio in virtual reality gives customers the ability to discover and engage with your entire product range in a virtual space of your choosing. Clients can intuitively browse your offering, as well as explore and compare the variations, configurations and technical details available for each item.

Virtual reality 3D images simulating Toyota dealerships in the Philippines. Courtesy: Topbank.

Currently, virtual reality showrooms are used to:

  • Demonstrate exactly how your products will work to bring to truthfulness experience
  • Make a real splash with a virtual showroom at most important events and exhibitions. Some of them have changed to online to create virtual booths, such as: Canton Fair, Digital Fair 2020, etc.
  • Boost sales and marketing activities
  • Upload advertising videos on social network
  • Optimize the cost of renting the premises
  • Catch up with digital trends and useful backup method when epidemic events, natural disasters, etc. is long term

3D Model Design Services for virtual reality showroom

MES LAB is a company with extensive experience in Design, Reverse engineering and 3D modeling. We enough capacity to:

  • Process all kinds of 3D models and make 3D printing (depend on customer’s need)
  • Cooperate with our partners to implement the whole project of designing and building virtual reality showrooms
3D model of air conditioner products designed by PDMA. Photo: PDMA Lab.

So, we provide this service to different scale companies in order to help you build 3D models of products, integrate into virtual showroom. This is a solution to help them optimize costs, improve experience, and approach customers effectively.

If you have a need to design 3D models of products, design and build virtual reality showroom, please contact at:

  • Phone: (+84) 917 51 9900
  • Email:
What Is ...

What is Market Development?

Product plays crucial role in commercial activities of each company. If company sell a large number of product, it will get a lot of profits. So that, many companies often carry on developing market to approach new customers, new segments, etc. In business, this activities are called Market Development.

What is Market Development?

Market Development is a marketing strategy in which a company tries to sell an existing product to a new group of consumers.

The seller may do this by promoting the product in a new geographical area. It may also try to present it in different media. For example, if the product currently sells to young people, it may try placing adverts in publications that older consumers read.

In other words, it is a strategic step a company takes to exploit an existing market further. It takes this step rather than trying to look for a new market.

Many companies try developing market to earn so much profit. Courtesy: Marketing91.

4 Steps in Development Market

There comes a time in every organization when the growth is limited, and the market is saturated. In such cases, the company has to look for new markets for their existing products. To implement a market development strategy, the organization has to pass through multiple steps.

Before implementing a market development strategy, the organization has first to have proper business goals and objectives and also a plan to accomplish it. Following are the four steps which organization in the market development:

1. Define the Target Market

Before starting the Market Development, the company has to think about the customer. The primary question in this stage is to answer who your customer is. Customers can be differentiated on their age, gender, status, and many other factors. A clear target market will always help the organization to plan their Market Development accordingly.

Define the Target Market base on many factors, such as: age, gender, etc.
Courtesy: Volusiaflagler.

With the help of digital marketing, advertisements are targeted explicitly to the selected audiences. Similarly, if the target market is not defined correctly, then there is a possibility of the market development process going haywire.

2. Market research

The next up is to conduct thorough market research related to your customers and products. The market research can be to address many questions like what does the financial profile of the target audience, what is the income levels of the target audience, what are the competitor products are used by the target audience, why are the customers using the competitor products, etc.

There are many tools help to carry on a market research. Courtesy: Thuvienhoasen.

Proper market research will help to build a healthy market development plan. Analyzing the buying habits of people, understanding their interests, effect of various factors which influence the buying behavior of the customer like climate, geography, political factors, sociological factors, etc. following what products are the customer is currently using and why are they using is a most crucial part of market research.

3. Decisions

Once the analysis and market research is completed, and you will have a good idea about the growth potential for your product in this current market. If the market plan is lucrative and will be able to get decent profits, then you can enter the market.

There is always going to be some risk in a new market, and your ability to face that risk will determine whether you want to enter the market or not. If you do not want to go even with the slightest chance, then no market will be suitable for your product but if you’re okay with some amount of risk, then the market is good enough.

4. Plan to enter Market

Once you have decided to go ahead with the new market, then the next step would be to develop and implement as well as execute an excellent strategic plan to promote your product or services.

A detailed marketing plan and promotion plan should be in place to introduce and promote your product to the new target market. This plan should include many factors such as point of purchase, media, advertising plan and advertising medium that you’re going to use.

As the customers are established in the new target area, you must focus on their needs. Customer satisfaction surveys, after-sales service, will help to find out what customers liked or disliked about your product or service. Personal touch or asking them personally will help you get direct answers.

What Is ...

What is Product Design? How to determine a Good Product Design?

What is Product Design?

Product Design is the act of creating a new product, after carrying out research about a market opportunity, shipping the product to the market and getting feedback from users of the product.

It is an all-encompassing process that includes all the processes from the time of market research down to when a product is being used by a user. Those involved in creating products are known as product designers.

The term designing the product refers to the determination of shape, standard and pattern of the product. It includes:

  • Specification
  • Experimental and development work for the production of desired product,
  • Calculation of estimates and drafting estimates of contracts for new inquiries,
  • Issuing necessary instructions to the production department for production.
working in a group
Photo by Kaboompics .com on

Why is Product Design important?

A successful product quickly acquires new users and customers and delivers consistent value. It’s not surprising that companies with successful products grow their customer base, increase their revenues, and outperform competitors.

android smartphone
A smart phone of LG. Photo by Zain Ali on

Companies like Apple, Samsung, LG, and many others have built multi-billion dollar brands with successful product design.

And, while you might not have a Product Design budget that rivals those companies, you shouldn’t lose hope. When planning your next product, the less you leave to chance, the better.

How to determine a Good Product Design?

A good Product Design should posses the following characteristics:

1. Function

A product can be sold if it meets the needs of the consumer so that it must be designed based on their demands. For example, a customer expects a gas lighter to be convenient (i.e., to instantly light the gas stove). If the gas lighter cannot achieve that, then the purpose is lost as the basic function is not met.

2. Reliability

It is the probability that there will not be any major failure of the product during its use. For example, if certain components of a product are put into use very often, the reliability of each component need staggeringly high.

Reliability helps prolong the life of the product. Photo by Nexxis.

3. Maintainability

The lubrication points and other areas for servicing of the product to be designed, ought to be easily accessible even though the physical form may have to be altered a bit. The alternative is to make a trouble free product with expensive design.

The trade off between being trouble-free and maintainability is an important decision at the design stage and it mainly depends on the nature of the product. The after sales feedback from customers is quite valuable in improving upon the maintainability of a product.

4. Minimum Cost

Design influences manufacturing cost. A good product design must ensure minimum manufacturing cost. Some of the areas in which savings can be effected at the design stage have been discussed already.

5. Procducibility

A product should be designed in such a manner that it can be produced easily at a reasonable cost. Least number of operations are required to produce a product quickly and cheaply.

This may be possible with change in technology. For example, instead of machining an intricate part such as gear, it can be molded, without affecting its function.

6. Simplification

Simplification and producibility go hand in hand. The simpler the design of the product, the easier it is to produce, the lesser it costs and more reliable it is.

Simple interface of defibrillator – CardiAid AED.Photo by Vanstraatenbhv.

7. Quality

A good quality product design ensures that the quality of a final product is obtained through its individual components. The tolerance specified at every stage ensures a end product with the desired quality.

News What Is ...

New Product Development and Research & Development – What is the Difference?

New Product Development and Research & Development are two concepts that often appear in the manufacturing sector. If we don’t understand clearly, we will be easily confused. In this post, we will clarify these two concepts and point out the differences between them.

In the some previous posts, we introduced obviously about New Product Development so that we only focus on Research & Development in this article.

If you are concert about New Product Development, please access this link:

What is Research Development?

Research and Development is often referred to as R&D. It seems to innovation activities carried out by businesses or governments to develop new products/services or improve products and services available.

Characteristics of Research and Development activities include:

  • Novelty: The results of the activity must be new discoveries or maybe unknown
  • Creativity: Based on initial unclear concepts and hypotheses.
  • Uncertain: The final outcome cannot be ascertained.
  • Systematic: Planned and budgeted for implementation.
  • Assignable and renewable: The activity can be transferred to another person, group, or business and the results remain the same.
R&D in medical to make up new medicine. Courtesy: nlspharma.

Research and Development is carried out in some main actions:

1. R&D market
A research usually begins with problem needs solving. Similarly, a new product or service will have to address the frustrations customers face with their current product, their future demand, etc. So, the R&D team needs to collect and Analysis of market information, customer needs.

For example: Collecting, learning and analyzing new trends that customers are interested in. Typically, this will be undertaken by marketing or sales personnel, even an outside specialized unit. Sometimes, the R&D department also directly explores the market to better understand customers.

2. R&D technology

The mission of Research & Development is finding new technologies, develop technologies with high applicability. Thereby, we can create new products with differentiated features. This task also includes “technological intelligence”.

For example: In 2007, Apple launched the iPhone with a multi-touch capacitive touch screen and became the most popular smartphone. Before that, Apple’s team has carefully researched this technology.

Multi-touch and touch keyboards have been developed by a Fingerworks company since the 2000s. Apple acquired this company in 2005, keep developing and optimizing technology in order to be suitable for iPhone.

iPhone 3 is a result of Apple after many years research multi-point capacitance technology. Courtesy: GenK.

3. R&D product
It aims to make improvements design, materials, uses, features, etc. based on existing technologies. Especially, this includes improving the finishing and packaging methods to save costs as well as convenience for users.

4. R&D Process

It can be improving, developing operating procedures, manufacturing processes, service processes, etc. The improvement of a successful process will contribute to bring productivity – higher efficiency for businesses.

For example: Some companies do in-depth research to develop and improve processes to apply suitably for each enterprise.

The relationship between Research & Development

Research Development
The goal is new idea, new method,
new technology, invention.
The goal is new product
It’s is difficult to deploy because Research is based on solid
technology foundation
It’s easy to deploy because of having available technology
A lot of investment costLow investment cost
Have to spend long timeHave to spend a short time
Bring out big valueBring out a small value
Out put isn’t reliableMain out put is product, service or relative something.
The relationship between Research & Development.

The difference between New Product Development and Research & Development?

New Product Design Research & Development
NPD need specialityR&D need deep speciality
NPD is wider than R&DR&D is narrower than NPD
NPD begins with realizing market opportunities for products, ending with the production, sale and distribution of products to
R&D only carries out technical design, includes: product idea, technology, technique project, concept, test.
Although NPD is more simple than R&D but NPD needs high-quality process with many steps.R&D have to carry out some steps.
NPD used R&D’s output (technology, component, etc.) to manufacture worked-out product.R&D seem to support action for NPD
Nowadays, NPD is more and more popular in over the world. Almost company has Product Development department.
Only some big companies operate in R&D sector to make a profit or serve manufacture strategic product.

The difference between New Product Development and Research & Development.
What Is ...

New Product Development and Design & Development – What is the difference?

New Product Development and Design & Development are impressive titles that are often heard in business organizations. However, not everyone understands and knows these concepts well. So, what are Product Development and Design & Development? How are they different? Let’s find out.

What is New Product Development?

New Product Development is the activity to bring out a new product in the market. It means this product has never been manufactured in this company.

“New Product Development begins with realizing market opportunities for products, ending with the production, sale and distribution of products to customers.”

With this definition, it is clear that the scope of New Product Development is very wide. It almost covers the entire life cycle of the product, not just limited to the stages of drawing, calculating or testing.

Therefore, an engineer works in the Product Development department must not only have in-depth technical knowledge but also have diverse knowledge along with effective working skills and methods.

Motorola DynaTAC 8000x is the first handheld mobile phone on the world.
It’s Fundamentally New. Courtesy:

In industrial production, profession product development process will help company make new products response standard and quality.

MES LAB has developed a complete Product Development process, based on the “Design Thinking” rule. It consists of the following steps:

  • Empathize
  • Define
  • Ideate
  • Prototype
  • Test

This philosophy has the following 4 characteristics:

  • Centered Human centered: User centered
  • Collaborative: Collaborate closely in the design process
  • Experimental: Promote prototyping and testing
  • Optimistic: Every problem can find a solution

What is Design & Development?

Design and Development has propose to find out description of the product’s design, chart its development within the context of production, marketing. More ever, it also create a development budget that will enable the company to reach its goals.

There are generally three areas you’ll cover in the development plan section:

  • Product development
  • Market development
  • Organizational development

The first step in the development process is setting goals for the overall development plan. From your analysis of the market and competition, most of the product, market and organizational development goals will be readily apparent.

Your goals should be quantifiable in order to set up time lines, directed so they relate to the success of the business, consequential so they have impact upon the company, and feasible so that they aren’t beyond the bounds of actual completion.

How are they different?

New product development begins with realizing market opportunities for products, ending with the production, sale and distribution of products to customers.Design and Development has propose to find out description of the product’s design, chart its development within the context of production, marketing.
Output is new product has never been manufactured in a company.This product is available so that engineer need to innovate and develop it. It can be Derivatives and Improvement.
New Product Development’s scope is narrower than Design and Development’s scope.Design and Development’s scope is wider than New Product Development’s
New Product Development inherent in product.Design and Development can be apply to website, service, etc.
New Product Development includes many steps so that it can take a long time.Because of available product so that engineer don’t have spend to much time.
The difference between New Product Development and Design & Development.
How To ...

Reverse Engineering for Product Design & Development

In Developing New Products, one of the best ways to learn and develop your own designs is learning from available designs from other manufacturers on the market.

This helps us to capture technology faster (with new products, never done before), reduces unnecessary fumble. So that, we can avoids some errors that existing designs are facing. As a result, the time and expense for Research and Product Development are also shortened.

This making is realized in the enterprise by the task: Product Analysis.

Analyze the thermostats. Link:

What is Reverse Engineering?

Reverse Engineering is the approach in which people research structure, morphology, technological principles, etc. of an existing system. After that, people will carry out dissecting, assessesing, etc.
It aims to propose the design of the NEW different system is more advantageous than the old system.

Reverse engineering does not mean simple “copy”.

The media, due to the influence of trade, often transmits the concept of Reverse Engineering mainly associated with 3D Scan & 3D Printing.
They are obvious important but not all of Reverse Engineering.

This approach also has many layers of profound content such as: deep technological research, analysis, comparison, innovation, improvement, etc.

The benefits of Reverse Engineering

In a different way, Reverse Engineering focus on decoding products from the core platform, not just at reproducing, copying designs, dimensions, etc. belong to product’s appearance.

Dismount the microwave. Link:

When dismounting product, the components will be disassembled to the smallest part or component. After that, it will be researched, surveyed, noted, ect. in order to collect useful information for comparison, alternatives and future improvements.

Building product architecture – functional planning & parts / components.
Courtesy: RDI ToolKit Advanced Edition.

From the dissection, product architecture as well as technological principles are clarified. The design team can sketch out the technology model of the product through functional diagram and geometric layout.

Geometric layout of LED desktop products. Courtesy: Thiết kế và Phát triển sản phẩm 2020.

This is a crucial part of Decoding Technology. From that, engineers have the basis to propose improvements, creativity, innovations,etc. in order to creat a better version for future products.

The product separation will also serve effectively for the development of product concepts. In order to make product design, it is necessary first to have concepts describing technology and design.

These concepts are developed based on two main sources: in-house and external search. Product separation is an effective way to find technological solutions from outside, along with a number of other methods such as patent finding, expert consultation, user interviews, etc.

Describe the process of creating a product concept. 2a is “looking outside”.
Courtesy: RDI ToolKit Advanced Edition:

If engineers done product analysis well, it would give a fully worked-out product profile. Details about strengths and weaknesses of rival products, comparison with each other, innovation ideas, new parts supplies, etc. are gathered in it.

What should engineer do after analysis product?

Engineers need to build some information after product analysis:

  • Bill of Materials
  • Directory of suppliers and alternative suppliers
  • Reconstruct technology diagram, functional charts, geometric layout, even detailed 3D drawings of an assembly by CAD
  • Overall comparison of products in order to find out technology characteristics, advantages and disadvantages of each product
  • Options for improvement, innovation and technological suitability
  • Comment on the product development strategy of rival firms
  • Some other important information to complete the Product Portrait Profile
A part of thermostats’s BOM. Courtesy: MES LAB Team.

The quality of the Product Portrait Profile plays an crucial role in the feasibility assessment of a Product Development project. It is useful for concept development (technology & design) to contribute to making differentiated products. This product are production feasibility, competitiveness and high success rate.


  • Article written by engineer of MES LAB team #MSL_Team.
  • Videos, photos taken from the dissection project of students studying Design & Product Development at MES LAB studio.
  • Videos on MES LAB’s channel:
  • Website MES LAB: | Technical forum: